Lesley University’s College of Art and Design: Inside a new ID.
Wednesday, February 12, 2014
First and foremost, the change presents an opportunity to reach new and larger audiences for our programs. Furthermore, it distances our name from that of the for-profit Art Institutes, the similarities with which have long posed a challenge to our reputation and identity. Finally, the name change supports the university’s plans to strengthen its overall reputation — and that of each of its schools — with a more unified strategy.
The name change, which has been incorporated in all university communications since last summer, is now being reflected in university-owned buildings and spaces.
The existing AIB logo has been replaced by a new Lesley University logo, designed by Lesley alumna Michelle Side. The new logo was unveiled at the beginning of 2014, following a university-wide survey and other feedback from the Lesley community.
The university is using the name change as an opportunity to generate visibility and build momentum for the College of Art and Design’s upcoming move to Porter Square in Cambridge. Part of the focus of the university's new marketing campaign is to promote the College of Art and Design. The 18-months-long campaign includes a series of communications to leaders in the arts community, arts patrons, art teachers, and other influencers; advertisements in regional media and national arts-related media; and a variety of other promotional activities.
With a solid strategy in place, a clear focus on implementation, and an open dialogue throughout the process, we can build a vibrant future from the foundation we've laid over a century as the School of Practical Arts, the Art Institute of Boston, and now Lesley University's College of Art and Design.
Lesley expressive therapies expertise being applied at global disaster scenes to aid healingJuliana Texley is named president of the National Science Teachers AssociationLesley Recognized for ‘Exceptional,’ ‘Innovative’ and ‘Outstanding’ Practices in Teacher PreparationJohn Dickson, M.Ed. ’07, wins 2014 American Civic Education Teacher Award
View all News
Residency program tries to solve problem of teacher burnout
Lesley is the higher education partner of the Urban Teacher Center, which prepares teachers to work in high-need schools in the Washington-Baltimore areaThe Baltimore SunAugust 17, 2014
Poetic Twist: Bringing Dignity to Dementia Patients
Lesley MFA in Creative Writing graduate Molly Middleton Meyer uses poetry as therapy with Alzheimer's patientsHuffington PostAugust 17, 2014
Former Lesley President to Chair Mass. Board of Education
Gov. Deval Patrick named former Lesley University President Margaret McKenna as the new chairperson of the state Board of EducationSouth Boston TodayAugust 15, 2014
Label Q&A: Deathwish Inc.
Lesley College of Art and Design alumnus Jacob Bannon continues to operate from a place of creativity and dedication to what he and the bands on his label loveAlarm MagazineAugust 15, 2014
John SullivanDirector of Communications617.email@example.com
Amanda McGregorCommunications ManagerPhone: firstname.lastname@example.org
Lesley UniversityOffice of Communications29 Everett StreetCambridge, MA 02138Phone: 617.349.8579Fax: 617.349.8522Email