Lesley University’s College of Art and Design: Inside a new ID.
Wednesday, February 12, 2014
First and foremost, the change presents an opportunity to reach new and larger audiences for our programs. Furthermore, it distances our name from that of the for-profit Art Institutes, the similarities with which have long posed a challenge to our reputation and identity. Finally, the name change supports the university’s plans to strengthen its overall reputation — and that of each of its schools — with a more unified strategy.
The name change, which has been incorporated in all university communications since last summer, is now being reflected in university-owned buildings and spaces.
The existing AIB logo has been replaced by a new Lesley University logo, designed by Lesley alumna Michelle Side. The new logo was unveiled at the beginning of 2014, following a university-wide survey and other feedback from the Lesley community.
The university is using the name change as an opportunity to generate visibility and build momentum for the College of Art and Design’s upcoming move to Porter Square in Cambridge. Part of the focus of the university's new marketing campaign is to promote the College of Art and Design. The 18-months-long campaign includes a series of communications to leaders in the arts community, arts patrons, art teachers, and other influencers; advertisements in regional media and national arts-related media; and a variety of other promotional activities.
With a solid strategy in place, a clear focus on implementation, and an open dialogue throughout the process, we can build a vibrant future from the foundation we've laid over a century as the School of Practical Arts, the Art Institute of Boston, and now Lesley University's College of Art and Design.
Wisdom from 2017 National Teacher of the Year Sydney Chaffee (M.Ed. '07)Faculty composition tackles anxiety of "Alternative Facts"Gearing up for Commencement 2017Taking action against sexual violence
View all News
Billy Porter, Kristine Nielsen, Shoshana Bean & More Earn Elliot Norton Nominations; Diane Paulus Receives Prize for Sustained ExcellenceMFA in Creative Writing faculty and playwright Ronan Noone garnered 2 Elliot Norton nominations for his new play "The Atheist"Broadway WorldApril 11, 2017
2017 Commencement Speakers & Honorary Degrees AnnouncedLesley Trustee Juanita James selected as Graduate Commencement Speaker for Fairfield University's Commencement Ceremony on May 21Fairfield UniversityApril 7, 2017
Lesley's new prez talks Jewish justiceAn interview with Lesley's sixth president, Jeff WeissThe Jewish AdvocateApril 7, 2017
Jeff Weiss installed as Lesley University presidentPresident Weiss's inauguration highlighted ties to his former hometown of Andover as Rabbi Robert S. Goldstein of Temple Emanuel was invited to deliver the invocationThe Andover TownsmanApril 6, 2017
View more news
John SullivanDirector of Communications617.firstname.lastname@example.org
Amanda McGregorAssistant DirectorPhone: email@example.com
Lesley UniversityOffice of Communications29 Everett StreetCambridge, MA 02138Phone: 617.349.8579Fax: 617.349.8522Email