Professor Zelman's teaching philosophy helps students convey messages, solve problems, and gain the attention of individuals by appealing to their emotional responses.
Professional Title: Adjunct Design Professor
Areas of Academic Focus and Expertise: Graphic Design, Advertising, Web Design, Identity, Branding, Marketing
Area of Work and Concentration at Lesley: Teaching Graphic Design and Advertising (Conceptual Development, Strategy, Art Direction, Copywriting)
Representative List of Recent Courses Taught: From Concept to Campaign. Previously, Graphic Design 2
Education: MA (Communications, McGill University, 1997), BFA (Communication Design, Parsons School of Design, 1994) BA (Philosophy and Political Science, McGill University, 1990)
Representative List of Recent Publications / Exhibitions: The Ad Club Hatch Merit Award (2013), The Ad Club Hatch Advertising Gold, Silver and Bronze Awards (2012). Recognized as one of the 125 Women of Trafalgar at the Trafalgar School for Girls 125th Anniversary Event in Montreal in 2012 for co-founding Forgirlsake, a non-profit that supports girls' education around the world.
Fun Facts: Started Forgirlsake, Inc., a non-profit that supports girls' education around the world. Love tennis.
There is a lot of marketing clutter out there. The only way to get someone's attention is to appeal to him or her on an emotional level. My conceptual courses teaches students how to come up with a strategic "Compelling Emotional Truth" and how Art Direction can be used to clearly convey the message. This is not an "advertising" class but a thinking class, where students need to write as well as find visual solutions. Graphic design students gain new conceptual approaches and methods for effective problem solving.
Animation and Motion Media
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