Students who study with Mark James will learn effective visual communication problem solving techniques by focusing on developing solid concepts and a comprehension of existing problems.
Professional Title: Adjunct Design Faculty
Areas of Academic Focus and Expertise: Brand Development, Digital Design, Identity Design, Content Strategy, Photography, Motion Graphics
Area of Work and Concentration at Lesley: Graphic Design, Ideation, Drawing, Typography, Motion Graphics
Representative List of Recent Courses Taught: Drawing for Design, Visual Communications
Education: BFA, University of the Arts, Philadelphia, PA
Representative List of Recent Publications / Exhibitions: Graphis Interactive, AIGA, Publish, USA Graphic Design2, Type Director's Club, AR100, MReal Awards
My approach to design teaching stresses the concept of problem solving over design styling. Helping students understand what options they have, and how they approach a communication problem, ultimately leads to a more considered and authentic solution. The focus centers on developing a solid idea, and how to separate meaningful concepts from 'the fluff'.
In class, I encourage time spent hand sketching and drafting idea concepts in written form; solidifying approaches before moving into the digital world of making prototypes. The aim is to slow down the great rush to jump on the computer and start crafting finished work that 'looks' like design before concepts have been properly established and thought through.
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