Professor Fried has been with the Art Institute of Boston at Lesley University since 1994.
Professional Title: Professor of Design
Areas of Academic Focus and Expertise: Graphic Design, Design Methods and Strategies
Area of Work and Concentration at Lesley: Design and Typography
Representative List of Recent Courses Taught: Design Senior Studio; Design Senior Seminar; Language of Design; Typography 1, 2, and 3; Design Portfolio; Design Discourse
Education: MFA, Graphic Design, Yale University (1982); BA, English, Carnegie-Mellon (1973)
Representative List of Recent Publications / Exhibitions:
Former Chair of Design Department (1994-2007); Also taught at BU, RISD, and Northeastern University.
Design is a method of thinking, acting, and being in the world. Teaching itself is a kind of design problem. In design we deal with issues of defining goals, generating ideas, and devising strategies and tactics to achieve specific objectives. A curriculum, a course, a specific day in class, or a particular assignment are all opportunities to define objectives for the students and to develop activities that will meet various learning goals. Design also requires an understanding of the context of a problem and empathy with the people involved – both client and audience. In teaching, it is most important to understand and respond to each individual student.
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