At Lesley University, the art of business management is taking on new meaning with the launch of ArtLynx, an online venture that creates a marketplace showcasing artwork from the College of Art and Design and the College of Liberal Arts and Sciences. Conceived by members of the Management Student Association, the website, debuting in late 2013, will offer high-quality art at reasonable prices.
“We at ArtLynx are driven by the prospect of fortifying the bond between the College of Liberal Arts and Sciences and the College of Art and Design through this unique venture,” said Nick Tuccinardi, president of the Management Student Association (MSA). “We believe this project will strengthen the University’s business and art programs while giving our student group the opportunity to learn how to start and run a business.”
According to Tuccinardi, MSA strives to be “not your typical business club,” running multiple on-campus events each year such as a leadership symposium each semester and professional workshops. Creating a word play based on Lesley’s Lynx athletic teams, the MSA’s seek to highlight the talent and hard work of the University’s art students and alumni through ArtLynx.
“ArtLynx will allow the College of Art and Design to showcase all of the talent that is coming out of our school,” said Ryann Stockman, who is majoring in design and minoring in business while serving as vice president of the MSA. “We want to emphasize that we’re calling this venture ArtLynx because we are all the Lesley Lynx, and we’re also linking two schools of Lesley University. Our tagline for ArtLynx is ‘art has the power to link us.’”
The College of Art and Design, one of Lesley University’s four schools, is dedicated to educating tomorrow’s artists and designers, and supporting public engagement in the arts through BFA, MFA, and certificate programs, along with educational opportunities for high school students and teachers of art. Lesley University plans to bring AIB to its Massachusetts Avenue location over the next two years, creating a nexus for community arts events and activities, in addition to offering state of the art facilities to students.
Building on the relationship between the two schools, ArtLynx will provide a platform for students, faculty, and alumni to share and sell their artwork. Business students will gain entrepreneurial skills along with marketing skills by managing the site and acting as the broker between artists and buyers while College of Art and Design students and alumni will have a new forum for establishing and enhancing their reputations and portfolios. Each ArtLynx submission will be reviewed by a panel comprised of faculty, staff, and selected students. In addition to deciding which artworks will be shown on the site, the panel will advise on pricing structures based on the costs of materials, time spent on the piece, and each artist’s desired price.
In terms of marketing, ArtLynx will primarily focus on the nearly 80,000 alumni of Lesley University, as well faculty and staff. Organizers expect that customers will range from students looking to purchase art at modest prices to art enthusiasts with disposable income. In addition to reaching the Lesley alumni body through email and print publications, ArtLynx will use social media such as Facebook and Twitter to spread the word.
“I have been impressed with the initiative and creativity of the student team,” said Professor Robert McGrath, faculty advisor to the MSA. “They have shown a keen appreciation for the uniqueness of the [College of Art and Design] relationship and potential synergies with the College of Liberal Arts and Sciences. The MSA team has shown passion for this project and even referred to seeing ArtLynx as something they can build and leave as a ‘legacy’ after they have graduated.”