Felicia Snyder
Professional Title: Senior Lecturer
Areas of Academic Focus and Expertise:
Marketing, Advertising, Entrepreneurship, Public Relations, Entrepreneurship, Interactive Media
Area of Work and Concentration at Lesley: Research focused on women leaders, career transition, entrepreneurship and adult education
Representative List of Recent Courses Taught:
Public Relations; Marketing; Internship Seminar; Entrepreneurship
Education: MBA Bentley University (Marketing Management) and PhD work in progress at Lesley University (Interdisciplinary Studies), Certified Professional Coach with the Institute of Professional Excellence in Coaching (iPEC™) and an accredited member of the International Coach Federation (ICF).
Fun Facts:
Felicia is founder of FS Coaching (an executive and career coaching
company) and Meditation Women (a boston based organization teaching
meditation techniques geared specifically towards women looking to find
peace and decrease stress) and is certified in Reiki. In her free time
she enjoys spending time with her family, attending spiritual wellness
retreats, traveling and reading and researching anything and everything
related to ancient Egyptian history.
Felicia Snyder has extensive experience pioneering cutting edge marketing initiatives in digital marketing, advertising and interactive media for startup companies in the Boston area. At Skyhook Wireless (the company that drives the location technology behind the “blue dot” on your iPhone’s map) she headed up Location Based Advertising, partnered with Fortune 500 advertisers and oversaw the beta development of the industry’s first location based ad server. At Imagitas (an ad agency for the US Postal Service) she partnered with the world’s top publishers and built a multimillion dollar online magazine business for people moving to new homes. Prior to Imagitas, Felicia launched an online flower buying website for American Florist Supply that connected florists directly with flower farms worldwide, giving them critical access to inventory levels and worked on the industry’s first attempt at “branding” flowers all the way through the supply chain.